A Complete Rebranding Strategy that reached over hundreds of dancers in just 4 weeks!

A Complete Rebranding Strategy that reached over hundreds of dancers in just 4 weeks!

OBJECTIVE:

Sandy Gribbin is a cross-fit and a personal trainer with over 30 years of experience as a competitive, champion highland dancer and choreographer. As a teacher, she helps her students with prevention of overused injuries. She has a strong passion for helping dancers to feel confident and reach their potential through specific turnout exercises and effective trainings.

THE CHALLENGE:

As a business owner she struggled with having a clear and unified vision of her brand that would serve her target audience at the highest level. Most of her revenue streams were coming from private consultations. As a one person business, Sandy found that her time spent on answering emails, serving her one-on-one clients plus running a business consumed most of her time. In addition, she was teaching classes, and maintaining a family life that nearly left her feeling burned out and exhausted. She found that the amount of work that went in was not even bringing the revenue stream that she needed to sustain her business in the long run. She had too many ideas in the beginning and her overall branding was inconsistent which caused a major disconnect with her target audience.


SOLUTION:

Together, we worked on a simple 4 step strategy that helped her to clarify the brand vision, a consistent look and feel, and developed an automated email marketing campaign to increase her brand awareness. The strategy also helped to spread her messages across channels where marketing outreach was under utilized. We were able to build a unified brand that instantly built connection, credibility, and resonated with her ideal clients. My partner Zeni Pradel and I also streamlined her signature offer, “Turnout For Reel,” that was specifically targeted for users to purchase her program. We also implemented her marketing automation system so she can easily nurture her new and existing leads. As a result, she was able to monetize her existing audience that she has grown over the years through optimizing social media profiles, and facebook groups to build a better connection while providing more value for her clients and enhancing the brand experience.


RESULTS:

Sales Page with a Signature Offer

Sales Page with a Signature Offer

One-page Style Guide

One-page Style Guide

 
Social Media Graphics

Social Media Graphics

 
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A complete BrandBook with a Visual Identity

A complete BrandBook with a Visual Identity

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The launch of Fit For Reel with NO PAID advertising and in less than 4 weeks lead to…

113 SALES generatING over $5K with no paid advertising

Emails list grew by

535 to 608

Facebook group grew by

46 members

 
Instead of feeling like I was progressing my business, I was overwhelmed by all these little details that I wanted to move into and goals I wanted to work towards. I didn’t have any organization around it or a unified brand to bring all those things together.
— Sandy GRIBBIN

Video Testimonial

Owner, Fit For Reel by Studiofit

Music by Bensound.com